PREVIOUS WORK EXPERIENCE:
Cohn & Wolfe Read-Poland: Public Affairs
Austin, TX June-December 2008
• Drafted press materials, created media lists and conducted weekly media monitoring to garner local media coverage for clients and influence city ordinances
• Conducted weekly blog and news searches to monitor online conversation and presence
• Sorted through thousands of news and blog posts on RSS readers for new business research
• Formatted, edited and maintained Web content for clients weekly or as needed
• Assisted in running the media center at the Nike+ Human Race with more than 12,000 runners; contacted local media to re-gain coverage lost to breaking news (Consumer Team)
• Conducted follow-up calls in Spanish for pitches to Latin media sources (Latin Media team)
Studio PR: Public Relations
New York, NY June-August 2007
• Wrote and distributed press materials for clients weekly
• Managed a month-to-month file of previous and future product placements and product placement portfolios from trade and consumer publications for 5 brands
• Assisted in creating live and pre-recorded “trend tracking” video segments for CBS News; wrote the segment script, set up visuals for the shoot and researched featured products
David Yurman: Marketing
New York, NY June-August 2007
• Created and maintained yearly calendar showing the efforts of each of 200 retailers, working with sr. marketing manager to prevent overlap in saturated markets
• Assisted in transporting and handling products for photo shoots for upcoming ads; developed shoot-management skills
ADDITIONAL EXPERIENCES
Alter’s Gem Jewelry: “Gems to Enjoy” – Red Cross Hurricane Relief Cookbook Project
Beaumont, TX December-January 2009
• Distributed press materials to local media resulting in a front-page story and blurbs in local papers, blog mentions and a segment on the morning news of the CBS affiliate
• Doubled January’s sales
Hope By Hand
Austin, TX
Creates a market for products made by women in developing countries September-December 2009
• Created a digital launch campaign; analyzed competitors to establish market presence; will start in October 2010
ACADEMIC ORGANIZATIONS
Public Relations Student Society of America – Member
Tower PR, Student-run PR firm – Assistant Account Executive
Alpha Lambda Delta and Phi Eta Sigma University Honor Societies – Member
EDUCATION:
The University of Texas at Austin
Major: Public relations
Minor: Business foundations
University Honors, Dean’s List
Graduation: May 2009
GPA: 3.93
Study abroad: Seville, Spain
January 2008 – May 2008
SPECIAL SKILLS: Proficient in Spanish, Certified Makeup Artist
